But that's no guarantee, and it's hard to say Riot is exactly speedy when it comes to the evolution of the game itself, or its potential as a larger media franchise. League very well could weather that coming storm like World of Warcraft did, swatting away rivals and never really being in any real danger of losing its throne. That's about to change as everyone and anyone from Blizzard to Gearbox is trying to jump on the MOBA train in some form or another. To date, League of Legends has had relatively minimal competition in the MOBA space, with its main rival Dota 2 practically standing alone against it. Even though they're putting up those kind of numbers now, the potential is always there in the gaming industry to be in one day (or year) and out the next. While that may be true, I think it's dangerous not to strike while the iron is clearly white hot. With 67 million monthly players, I'm guessing they think they can take their time with all their huge, newfound success, and they can always expand down the line. Not that the inherent lore behind the game is that interesting or compelling where it must be made, but with over a hundred characters that are iconic to tens of millions around the world, every day where they're not expanding and realizing their potential seems like a missed opportunity. I've heard that they are planning on a big merch relaunch sometime in the near future, but I think from videos like this is clear they should be seriously considering turning League into a multimedia franchise. I'm not saying Riot should start selling Teemo toilet paper (actually.), but I do think they need to start making substantial moves toward expanding in terms of both merchandising and alternate forms of media.
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But practically as soon as they hit the big time, they exploded in a merchandise and media expansion frenzy, with everything from lunchboxes to TV shows.
Contrast that to something like Angry Birds, a game that had popularity, and no actual characters to speak of. I have no doubt that Riot is considering these options carefully, as I'm far from the first person to suggest the notion, but they do seem to be moving awfully slow in regards to expanding the League of Legends brand. The Fight For The Future Of Video Games is a warts-and-all look at the clashes between the video game business and its passionate fans. Fanboy Wars: The Newest eBook From Forbes